Making a video that goes viral is a great way to generate mass interest in your product or service. Have you seen the most recent T-Mobile viral videos where a song was created of Prince William and Princess Kate’s wedding? That generated interest from millions and actually helped to bring great exposure to T-Mobile and create an image of a friendly and innovative firm. The dating website Match.com also had similar success with their viral video pursuits, gaining tens and thousands of views. An increasing number of companies are seeing the benefits and so should you.
Creating a viral video doesn’t need a huge budget or pro camerawork. It just requires imagination and creativeness. Here are 6 tips for creating a great viral video:
Be Stunning
Viral videos grab attention in the first five seconds. Shock your audience into sitting up and taking notice in the first scene.
Make ‘Em Giggle
If the humour in a video is too ‘cliquey ‘ it will divide the spectators. Employing a familiar slogan draws people in and makes them feel included. By the same principle, using humour that is only pertinent to a select group excludes people who are left out and turns them off.
Keep it Short
Concentration spans are declining and the viewers ‘ time is valuable so keep the clip short and snappy. It also feels more suitable to share shorter clips on video sharing sites than lengthy pieces which need to be viewed in more than one sitting.
Be Imaginative
Folks like to share things that have moved them in some form. If your video makes people giggle or cry, or makes them identify with the lead, then you are halfway home. Neither pricey camera equipment nor a professional cinematographer can guarantee that your video is going to be capable of arousing feelings. Instead , use your creativity and imagination to help tap into the emotional centre of your target audience.
Go Overboard
Folk love a spectacle. If you want your video to grow virally, imagine the most peculiar scenario and then multiply it by 10. Tell your story in an ott, slap-stick or dramatic manner and it’ll grab attention.
Be Subtle
The more gently you can weave your commercial or branding message into the video, the more probable folks will be to pass it on. If they feel a bit like the clip is nothing less than a company commercial they will resent the intrusion and switch off.
In conclusion, making a viral video is all about being creative and getting your idea across fast. All that you need is a simple camera, and a liberal dose of imagination. See you on YouTube!
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